To ensure that all students acquire and apply essential business knowledge, skills and principles to productively and profitably conduct business in changing business environments. Create business opportunities, creatively solve problems and take risks, respecting the rights of others and environmental sustainability.
Apply basic leadership and management skills and principles while working with others to accomplish business goals. Be motivated, self-directed, reflective lifelong learners who responsibly manage themselves and their activities while working towards business goals. Be committed to developing others, as well as self, through business opportunities and ventures.